The year was 1974 when an enterprising perfumer laid the foundation of Nabeel Perfumes in Hodeidah, a small town in Yemen. The advent of Nabeel Perfumes brought about a revolution in quality perfumery and creative packaging.

Born in Aden, known then as the Golden Bird, in the year 1953, the prodigy, Mr. Asghar Adam Ali, received very little formal education, which he acquired partly in Yemen & India. The education did not matter since experience made him perfect. He was a good sportsman, a superb cricketer, playing as a medium fast bowler but a good all rounder as well. Indeed, he claims that if he had not turned in to a perfumer he would have been a star cricketer. His fathers perfume shop in the Bohra Bazaar, crater Aden and his self-mastery helped in refining his God gifted sense of smell. His opportunity to exhibit his talents arrived when the board of directors of Nabeel Traders (Group of Companies), Yemen declared the company as bankrupt, the name ‘Nabeel’ meaning ‘Noble’ in Arabic inspired him and he took over the company in 1978. With zero liquidity and heavy bad debts to payback,only by selling the dead general trading stock did he reestablish the company, ‘right from scratch’ so to say. The factory "Nabeel Industries for Perfumes & Toiletries" and showrooms "Nabeel Traders" in Hodeidah were firmly established again, the factory which was on an area of 3,000 sq.ft. has presently evolved to 20,000 sq.ft. The success was all due to his hard work, burning ambition, creativity and perseverance. It is yet modest of him to say that it was all the natural turn of fate.

The economic stability of Yemen deteriorated which hampered his growing ambition, instigating him to venture to a foreign country. In the year 1990 Nabeel Perfumes ventured to the United Arab Emirates and established a factory in Sharjah which started operations on 30th April 1992 and within a short span of 4 years opened four outlets in Dubai as well in Sharjah, foreseeing many more new outlets in the future, capturing the entire U.A.E. market with exports to other G.C.C., U.K., Europe, Middle East, Africa and North America. It was not easy for the founder/proprietor of Nabeel Perfumes Mr. Asghar Adam Ali , nose extraordinaire, to start a new venture in a foreign soil among established giants based for more than 25 years, it was only due to his strong will and dedication for quality which enabled him to charismatically guide his efficacious organization & his loyal team of staff on to the path of success, incredibly achieving in just a short span of 5 years what the giants couldn't in 25 years. The company in Yemen is still going strong & very much popular, rather counted as No.1 in Perfumes.

Nabeel can now boast of having more than 135 individual & separate packaging’s in a variety of 835 & more enthralling blends, each new expensive packaging surpassing all bounds of creativity & imagination which has been never seen before. The added reason for success of Nabeel is its pricing theory, beautifully packed eternal fragrances available at affordable prices, a luxury no longer a dream for the common man. Every launching of Nabeel has been a well-written and well-nourished chapter in the book of success.

Nabeel was the first among the local perfume manufacturing companies in the U.A.E to introduce corporate identity by uniforming it's entire sales & administrative staff, the senior staff being attired in a handsome full suit and like that have set many more trends. The entire sales team has been trained to be courteous and service oriented, every customer is handled equally, with respect. The customers visiting the showrooms enter to a warm welcome and leave satisfied and more than happy with their purchase accompanied with a complimentary gift irrespective of how small their purchase is.

It is the ambition of the founder to diversify in to luxury accessories and is optimistic that his dream shall come true.

Nabeel's success owes to their motto - be daring, be first, be different.